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Healing Through Art: ArtHelps and Floración Foundation's Transformative Campaign in El Salvador

Bringing Hope and Creativity to Salvadoran Communities From May 19 to 31, 2024, the German award-winning NGO ArtHelps brought their impactful initiatives to El Salvador, working closely with children in communities previously influenced by gang activity. This inspiring campaign, undertaken in partnership with the Floración Foundation, aimed to foster a peaceful, creative, and hopeful future for young Salvadorans. By using the same art-based therapeutic techniques that have proven effective in Ukraine, Iraq, South Africa, and Brazilian favelas, ArtHelps and Floración have begun to weave a tapestry of transformation in El Salvador.


A Collaborative Effort for Lasting Change The collaboration between ArtHelps and Floración Foundation is a powerful synergy. Floración's dedication to innovation, education, and community development aligns perfectly with ArtHelps' mission to heal and empower through art. This joint effort focuses on integrating children into peaceful society, particularly in communities where many parents and relatives are incarcerated due to past gang involvement.



Expanding the Reach of the Art Campaign Recognizing the profound impact of their work, ArtHelps and Floración are committed to expanding this campaign to other communities as swiftly as resources permit. This expansion involves not only bringing in more personnel and funds but also training Salvadorans who can continue the work initiated by the German and Swiss artists of ArtHelps. By equipping local individuals with the skills to lead these programs, the initiative ensures sustainability and ongoing support for the communities. Follow-Up and Long-Term Aspirations Following up with the initial communities is a crucial component of the campaign's success. Continuous engagement helps maintain the positive changes and reinforces the message that a peaceful, productive, and healthy life is attainable and preferable to gang involvement. By inspiring a new generation of Salvadorans, ArtHelps and Floración aim to cultivate aspirations that steer clear of violence and towards constructive, creative, and joyful living.




Gallery Exhibition and Local Artist Support In a heartwarming show of community solidarity, a gallery exhibition featuring well-known local artists was held as part of the campaign. These talented artists generously donated 50% of the proceeds from their art sales to support the project, significantly contributing to its ongoing success. The exhibition not only showcased the vibrant creativity within the community but also highlighted the collective effort to foster a better future for the children.

Special Acknowledgements The success of this initiative wouldn't have been possible without the support and collaboration of several key local partners. Special recognition goes to EL Zonte Arts and Learning, El Palmarcito Surf School, and Centro Escolar Licenciado Walter Beneke. Their contributions and enthusiasm have been invaluable in creating a nurturing environment for the children and the community as a whole. Moving Forward The journey to transforming communities and fostering peace through art is ongoing. ArtHelps and Floración Foundation remain dedicated to their mission, inspired by the resilience and creativity of the Salvadoran children. With each brushstroke and every art piece, they continue to paint a brighter, more hopeful future for El Salvador. For more updates on the campaign and to learn how you can support, stay connected with ArtHelps and Floración Foundation. Together, we can make a difference, one community at a time

Visit floracion.org/donation and support art project in El Salvador.




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